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Illinois woman alleges LaCroix's all-natural claims are false

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Sunday, December 22, 2024

Illinois woman alleges LaCroix's all-natural claims are false

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CHICAGO (Legal Newsline) – An Illinois consumer alleges that LaCroix sparkling water is mislabeled as all-natural.

Lenora Rice filed a complaint on behalf of herself and other persons similarly situated on Oct. 1 in the Cook County Circuit Court against National Beverage Corp., doing business as LaCroix Sparkling Waters, alleging violation of the Illinois Consumer Fraud Act and other counts.

According to the complaint, the plaintiff alleges that she began purcahsing LaCroix water since 2016 on the belief that it was all natural but since has stopped purchasing it.

"LaCroix water is manufactured using non-natural flavorings and synthetic compounds, and defendant continues to mislead consumers into believing that their product is natural when it is not," the suit states. 

The plaintiff alleges the beverages are made with chemical compounds deemed synthetic and/or artificial by the Food and Drug Administration, such as limonene, linalool and linalool propionate and ethyl butanoate.

The plaintiff requests a trial by jury and seeks an order requiring defendants to disgorge any ill-gotten funds acquired, injunctive relief, attorney's fees, costs and expenses and any further relief the court deems just and proper. She is represented by William H. Beaumont of Beaumont Costales LLC in Chicago.

The case was removed to the U.S. District Court for the Northern District of Illinois by the defendant on Oct. 25.

U.S. District Court for the Northern District of Illinois case number 1:18-cv-07151

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