ATLANTA (Legal Newsline) - Class action lawyers have sued Home Depot, claiming the company falsely inflates "regular" prices to make sale prices seem more appealing.
Home Depot, the world's largest home-improvement retailer, is facing a class action lawsuit filed by plaintiffs Eric Berger and Jason Londrigan. The suit, filed April 4 in U.S. District Court for the Northern District of Georgia, alleges that Home Depot has been engaging in false-reference pricing on its website.
The complaint explains that false-reference pricing occurs when a seller advertises an inflated "original" price for a product while offering it at a significantly lower price under the guise of a sale.
This practice allegedly misleads consumers into believing they are getting a bargain and induces them to pay more than the product's true market value.
The plaintiffs argue that Home Depot's conduct violates both Georgia and federal laws that prohibit such false advertising. They claim that they and numerous other customers were deceived into purchasing products at inflated prices due to Home Depot's misleading advertising.
Berger and Londrigan are seeking damages on behalf of themselves and all others similarly situated who have purchased one or more products from Home Depot's website that were falsely represented as discounted.
They are represented by Meredith Kincaid of Decatur, Marshal Hoda of Houston and Don Bivens of Arizona.