TAMPA, Fla. (Legal Newsline) - A class action lawyer has filed another case claiming customers are misled when a company markets its product as providing "2X more."
Spencer Sheehan, joined by Florida's Will Wright, sued Nestle on Sept. 16 in Tampa federal court over the "2X More" on its coffee creamer. The suit, like a previous one over laundry detergent, questions what reasonable consumers expect "2X more" to mean.
"According to Merrill Perlman, a journalist who studies how the public understands algebraic expressions, describing something as 'two times more [than X]' means three multiplied by X," the suit says.
"Perlman states that if someone has $100 and it is 'doubled,' they will have $200. However, if a person has 'two times more' than the original $100, they will have their original $100 plus $200, for a total of $300."
The suit contains the same graphic the detergent case did.
