NEW YORK (Legal Newsline) – A subscriber to Bloomberg.com has filed a class action lawsuit that claims Bloomberg L.P. violates a privacy law when it shares user information with third parties.
Tyler Baker brought the case June 14 in New York federal court through attorneys at Bursor & Fisher and Milberg Coleman. They allege Bloomberg is violating the Video Privacy Protection Act by disclosing personally identifiable information to Meta, Facebook’s parent company.
The VPPA requires it to obtain consent before disclosing information that identifies a person as having requested or obtained specific video materials.
In other words, digital subscribers to Bloomberg.com have their personal information disclosed to Defendant’s third-party business partners.
“The Facebook pixel is a code Defendant installed on the Bloomberg.com website allowing it to collect users’ data,” the suit says.
“More specifically, it tracks when digital subscribers enter the Bloomberg.com website or App and view Video Media. The Bloomberg.com website tracks and discloses to Facebook the digital subscribers’ viewed Video Media, and most notably, the digital subscribers’ FID.
“This occurs even when the digital subscriber has not shared (nor consented to share) such information.”
The suit says Bloomberg “profits handsomely” from selling the data to Facebook.