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Friday, April 3, 2020

Suit disputes Dollar Tree's promotion of vanilla flavor in almond milk beverages

Federal Court

By John Suayan | Feb 14, 2020

Vanilla beans | Wikimedia Commons/jlggb/

NEW YORK (Legal Newsline) - A class action complaint filed in the U.S. District Court for the Southern District of New York alleges that a milk beverage sold by Dollar Tree Stores, Inc., does not solely contain a flavor it advertises on its packaging.

Lafremia Powell brought the 26-page lawsuit against the Virginia-based discount store company on Jan. 27, countering the defendant’s representations its almond milk beverages are flavored with just vanilla.

“The representations are misleading because the Product does not contain the amount, type, and proportion of vanilla relative to non-vanilla flavor components which is expected based on the front label,” the suit says.

It further explains that vanilla constantly subject to efforts at imitation due to high demand

“Vanilla’s ‘desirable flavor attributes…make it one of the most common ingredients used in the global marketplace, whether as a primary flavor, as a component of another flavor, or for its desirable aroma qualities,’” the suit says.

Powell and her fellow class members seek unspecified monetary damages and a jury trial.

They are represented by Spencer Sheehan of the law firm Sheehan & Associates, P.C., in Great Neck, N.Y.

U.S. District Court for the Southern District of New York Case No. 1:20-cv-00734

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