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Class action alleges General Mills misrepresented cereals

By Carrie Bradon | May 29, 2019

SAN FRANCISCO — A customer is suing General Mills, alleging the cereals produced by GM were misrepresented.

Ruben Harper, individually and on behalf of all others similarly situated, filed a class action complaint May 23 in U.S. District Court for the Northern District of California against General Mills Inc., General Mills Sales Inc., and Does 1-10, alleging fraud, misrepresentation, unfair trade practices, breach of express warranties and unjust enrichment.

According to the complaint, General Mills has made a number of representations alleging that its cereals contain 100% real cocoa. The suit, however, states these cereals are made with alkalized cocoa, which is a processed form of cocoa and lacking many of the health benefits of real cocoa. Harper also alleges the defendant says its products contain no preservatives when, in fact, they do. 

The plaintiff alleges that had he known that the ingredient was not real cocoa and that the cereal contained preservatives, he would not have purchased it.

Harper seeks trial by jury, statutory, compensatory, treble and punitive damages, interest, injunctive relief, attorney fees, expenses and costs of suit. He is represented by attorneys Matthew Righetti and John Glugoski of Righetti Glugoski PC in San Francisco,. and by Reuben D. Nathan of Nathan & Associates APC in Newport Beach.

U.S. District Court for the Northern District of California case number 3:19-CV-02865

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