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Customer alleges Ralph Lauren did not advertise actual price of shirt

By Carrie Bradon | Apr 29, 2019

NEW YORK — A New Jersey woman is suing Ralph Lauren in a class action lawsuit, alleging she was misled into believing the price she was paying for a shirt was a sale price when, in reality, it was not.

Brenda Tripicchio, on behalf of herself and all others similarly situated, filed a complaint April 15 in U.S. District Court of the Southern District of New York against Ralph Lauren Corporation and Ralph Lauren Retail Inc., alleging unlawful sale practices, violation of the New Jersey Consumer Fraud Act and breach of contract. 

According to the complaint, Tripicchio was purchasing goods from a Ralph Lauren store in Atlantic City, New Jersey on Aug. 27, 2017. The plaintiff alleges that due to the defendant’s practices, she was caused monetary loss after purchasing a shirt that advertised at a 15% discount. 

Tripicchio alleges she was led to believe the value of the shirt was originally $98.50 but had been reduced to $74.99. The suit, however, states Ralph Lauren never purchased the shirts from another retailer at a higher price so the “value was” and “our price” statements were false and misleading.

Tripicchio seeks trial by jury, financial responsibility of Ralph Lauren for deceptive ad practices, declaratory relief, attorney fees, court costs and all other just and proper relief. She is represented by attorney Ross H. Schmierer of DeNittis Osefchen Prince PC in New York.

 U.S. District Court of the Southern District of New York case number 1:19-CV-03292

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