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Tuesday, August 20, 2019

Suit over false marketing allegations filed against General Mills, Small Planet Foods over Cascadian Farms brand


By Bree Gonzales | Jan 15, 2019

SEATTLE (Legal Newsline) – Several consumers allege they were deceived by the marketing for Cascadian Farm products over the origins of the products.

Bruch Reed, Erik Dayton, Leah Bogert, et al. filed a complaint on behalf of the general public, and those similarly situated on Jan. 2 in the U.S. District Court Western District of Washington against General Mills Inc., Small Planet Foods Inc. and Does 1 through 50 alleging negligent misrepresentation, fraud and other counts.

According to the complaint, the plaintiffs allege that the defendants' deceptive marketing of Cascadian Farm-branded products misleads consumers into believing all or a "substantial" amount of them are grown on an organic farm in Washington's Skagit Valley. The plaintiffs allege that instead, the defendants' products are sourced from "large industrial farms in other places in the United States and the world."

The plaintiffs hold General Mills Inc., Small Planet Foods Inc. and Does 1 through 50 responsible because the defendants allegedly actively and intentionally created mistaken beliefs about facts through their marketing and failed to adequately inform plaintiffs that the products were not grown on a Skagit Valley farm.

The plaintiffs request a trial by jury and seek damages, injunctive relief; statutory, enhanced and/or punitive damages; and costs and fees. They are represented by Stephen M. Raab of Gutride Safier LLP in Seattle, Washington.

U.S. District Court Western District of Washington at Seattle case number 2:19-cv-00005-JCC

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Gutride Safier LLP U.S. District Court for the Western District of Washington

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