NEW YORK (Legal Newsline) — New York Attorney General Eric T. Schneiderman announced March 20 that Adore Me Inc. will pay $300,000 in penalties as well as $63,000 in consumer restitution after allegations it deceptively marketed its VIP membership program for a $39.95 monthly fee.

According to allegations, Adore Me failed to properly disclose that consumers would receive a recurring monthly fee. Additionally, the company purportedly led consumers to believe that they could use accumulated store credit after canceling their membership.

“Adore Me misled customers – and we’re holding them to account” Schneiderman said in a statement. “My office will continue to investigate companies that cheat New Yorkers out of their hard- earned money through misleading advertisements.”

Handling the case for New York were assistant attorney general Melissa O’Neill and deputy bureau chief Laura J. Levine of the Consumer Frauds and Protection Bureau. They were supervised by bureau chief Jane M. Azia and executive deputy attorney general for economic justice Manisha M. Sheth.

Adore Me had previously settled a separate case with the Federal Trade Commission for $1.4 million. New York received $125,000 of that settlement.

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