NEW YORK (Legal Newsline) — New York Attorney General Eric
T. Schneiderman announced Dec. 2 that MedRite Care LLC (MedRite) has agreed to
settle for $100,000 after allegations it paid for positive reviews on
About $50,000 of the settlement will be suspended assuming
MedRite fully complies with the agreement.
According to Schneiderman’s office, MedRite paid
freelance writers and internet advertising companies to provide positive reviews
about the company but never required the writers to visit MedRite facilities
or disclose that they were paid for their services.
“Honesty and transparency are the
hallmarks of consumer protection -- especially when it involves medical
services,” Schneiderman said. “Consumers shouldn’t
be misled when it comes to making important determinations about their health and
Schneiderman notes the case against Medrite should send
a message to businesses that New York will fight to uphold rules dealing with
deceptive advertising practices on the internet.
“Those same rules also apply to
other service industries, and I appreciate Carmel’s cooperation in this
investigation,” Schneiderman said. “Their
efforts to educate other companies about unlawful incentives in customer
reviews will help create a more transparent industry.”