WASHINGTON (Legal Newsline) —
The Federal Trade Commission (FTC) announced Nov. 14 that a U.S. district court judge
issued a summary decision and $30 million judgment against the Nicholas Scott
Congleton, the pitchman behind a product known as Pure Green Coffee Extract.
Congleton allegedly had been deceiving consumers through false weight-loss claims, bogus
testimonials and fake news websites.
conducted his deceptive marketing scheme for Pure Green Coffee through NPB
Advertising Inc. and a web of other companies under his control.
The FTC first took action
against the Florida-based NPB Advertising in 2014. The commission charged the
defendants with deceptive marketing to capitalize on the green coffee bean diet
fad, which had gained notoriety on the “The Dr. Oz. Show.” The scheme included
using mastheads on fictitious news outlets, along with logos from actual news
sites, to attempt to trick consumers.
“As this case shows, the FTC
is willing to go the distance make sure that defendants like these are held
accountable,” said Bureau of Consumer Protection Director Jessica Rich. “We’re
pleased that the court has put an end to Congleton’s deceptive scheme.”
In addition to the monetary
fine, Congleton has been banned from deceptive advertising practices.