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New York woman alleges General Mills is harming consumers through deceptive advertising

By Mark Iandolo | Sep 2, 2016

BROOKLYN, N.Y. (Legal Newsline) – A New York woman is suing General Mills Inc. claiming the company’s products are falsely advertised and harmful to consumers.


Yesenia Nuez, a resident of New York, filed a class-action lawsuit, individually and on behalf of all others similarly situated, in the U.S. District Court for the Eastern District of New York on Aug. 24 against General Mills Inc. alleging false, deceptive and misleading advertising practices regarding its Nature Valley products.


According to the lawsuit, General Mills promoted its Nature Valley bars as “Made with 100% Natural Whole-Grain Oats.” The plaint argues that these claims are false, that the oats are not 100 percent naturally made but instead contain the chemical glysophate. Glysophate is a potent biocide, a probable carcinogen and a human endocrine disrupter, according to the suit. The plaintiff argues that through these alleged ingredients, Nature Valley could be causing harm and detrimental health effects to consumers.


Nuez seeks relief, including refunds to purchasers for what she claims to be falsely advertised products. Additionally, the plaintiff seeks a court-ordered corrective advertising campaign from General Mills that would notify consumers about the alleged glysophate-contaminated products. Nuez is represented by Kim E. Richman of the Richman Law Group in Brooklyn, New York.


U.S. District Court for the Eastern District of New York Case number 1:16-cv-04731-FB-VMS

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General Mills