BROOKLYN, N.Y. (Legal Newsline) – A New York woman is suing
General Mills Inc. claiming the company’s products are falsely advertised and
harmful to consumers.
Yesenia Nuez, a resident of New York, filed a class-action
lawsuit, individually and on behalf of all others similarly situated, in the
U.S. District Court for the Eastern District of New York on Aug. 24 against General Mills
Inc. alleging false, deceptive and misleading advertising practices regarding
its Nature Valley products.
According to the lawsuit, General Mills promoted its Nature Valley bars as “Made
with 100% Natural Whole-Grain Oats.” The plaint argues that these claims are
false, that the oats are not 100 percent naturally made but instead contain the
chemical glysophate. Glysophate is a potent biocide, a probable carcinogen and a
human endocrine disrupter, according to the suit. The plaintiff argues that through these alleged
ingredients, Nature Valley could be causing harm and detrimental health effects
Nuez seeks relief, including refunds to purchasers for what she claims to be
falsely advertised products. Additionally, the plaintiff seeks a court-ordered
corrective advertising campaign from General Mills that would notify consumers
about the alleged glysophate-contaminated products. Nuez is represented by Kim
E. Richman of the Richman Law Group in Brooklyn, New York.
U.S. District Court for the Eastern District of New York Case number 1:16-cv-04731-FB-VMS