NEW YORK (Legal Newsline) — Six of seven companies that were sent
cease and desist letters for alleged deceptive “Zika-preventative” marketing
have reformed their advertising practices, New York Attorney General Eric T.
Schneiderman has announced.
These companies purportedly alleged their products could
prevent or protect against Zika virus, despite evidence their products could do
no such thing. The companies that have agreed to reform their practices are
Wildheart Outdoors, Natural Mosquito Repellent Bracelet, MosQUITo Repellent
Bracelet Wristband Band, iGear iGuard 2.0 Ultrasonic Insect Pest Repellent, Kenza
High Quality Zika Mosquito Repellent Smiley Patch, Mobile Pro Gear ZIKA Shield
Mosquito Repellent Bands and STAR Ultrasonic Pest Repeller.
“I am pleased that the action my office undertook has led to
the immediate removal of nearly all the deceptive Zika-related claims that we
targeted,” Schneiderman said. “We won’t let fraudsters take advantage of a
public health crisis, and this should serve as a warning to other companies who
seek to engage in the same dishonest practices. I urge consumers to educate
themselves about the repellents that will actually protect you against Zika to
avoid being fooled by these outrageous scams.”
The overall case against deceptive “Zika-preventative” marketers