NEW YORK (Legal Newsline) – Tristar Products LLC and Product
Trend LLC have settled after allegations of deceptive advertising practices,
New York Attorney General Eric T. Schneiderman announced.
Both marketers allegedly ran misleading infomercials that
advertised “buy one, get one free” deals. The marketers, according to
Schneiderman’s office, did not disclose that consumers would be charged two
separate processing and handling fees for the transactions – a move that
significantly raised the end result prices.
“These agreements insure that consumers will not be hit with
charges they did not authorize and will not be frustrated with long hold times
or unresponsive customer service when they seek assistance,” Schneiderman said.
“The settlements also bring much needed reforms to two major players in the
direct marketing industry and insure that consumers will have a clear
understanding of the charges before they place an order.”
Tristar will pay $700,000 to settle allegations, while
Product Trend will pay $175,000. In the future, both marketers will need to clearly disclose
the terms of their offers and let consumers confirm all details and final
prices of any order before finalization.
In March, Schneiderman’s office reached a similar settlement
with Allstar Marketing Group LLC.