WASHINGTON (Legal Newsline) — The Federal Trade Commission (FTC) has announced it has approved four final consent orders after public comment periods, settling claims against companies for allegedly misrepresenting their products as “all-natural” or “100 percent natural” despite having man-made ingredients.
The companies involved in the charges are Trans-India Products,
Inc., doing business as ShiKai, Erickson Marketing Group, doing business as
Rocky Mountain Sunscreen, ABS Consumer Products LLC, doing business as EDEN
BodyWorks, and Beyond Coastal. These companies purportedly made a variety of
false claims in ads about various products, from sunscreen to shampoo.
As part of the final orders, the companies are banned from
making any of these alleged misrepresentations in the future. They must have
reliable evidence to substantiate any ingredient-related or environmental claims.
The FTC voted 3-0 to approve the final orders.