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Bronx consumer accuses Sun Products of negligent misrepresentation

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Saturday, November 23, 2024

Bronx consumer accuses Sun Products of negligent misrepresentation

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NEW YORK — A Bronx consumer is suing Sun Products alleging, violation of the deceptive and unfair trade practices act.

Darlene Williams of the Bronx, filed a class action lawsuit, individually on behalf of all other persons similarly situated, June 14 in U.S. District Court for the Southern District of New York against Sun Products Corporation, alleging it has been misleading consumers through its deceptive packaging.

According to the complaint, Williams purchased liquid laundry detergent products, manufactured by defendant and its partner. The suit says the products' packaging says it has 30 percent more content even though that wasn't true, as the defendant only used oversized containers to mislead consumers. 

The plaintiff alleges Sun Products misbranded the products to make the consumers think there were buying more than they were receiving and gained benefits from the misrepresentations and deceptive marketing.

Williams seeks a trial by jury, an order declaring the defendant's conduct violates law a rulinging in favor of plaintiff and members of the class; compensatory and punitive damages to be determined by the court and/or jury, prejudgment interest, restitution and all other forms of equitable monetary relief, injunctive relief to repackage the products, reasonable attorney fees and expenses and legal costs, plus other relief as the court deems just and proper. She is represented by attorneys C.K. Lee and Anne Seelig of Lee Litigation Group PLLC in New York.

U.S. District Court for the Southern District of New York Case number 1:16-cv-04470-GBD

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