Ticketmaster reached a deal with Missouri Attorney General Chris Koster last week over confusion about restrictions related to the use of paperless tickets to live events.
The settlement stems from complaints from customers who purchased paperless tickets via Ticketmaster's website. The customers alleged that the company wasn’t fully transparent about restrictions regarding transferring the tickets.
Customers pay for paperless tickets with a credit card. When the customer shows up for the ticketed event, the credit card used to purchase the tickets is used as a ticket. The customer also must show a photo ID that matches the name on the credit card. Because of this, paperless tickets cannot be transferred to other guests.
Also, everyone in a customer's group must enter the venue with the credit card holder.
Customers complained to Koster's office that the process wasn't clearly explained on Ticketmaster's website.
"Because Ticketmaster's website limits the time a consumer has in order to complete a purchase, many consumers are reluctant to take the time to click on and read the terms and conditions of paperless ticketing," Koster said. "As a result, many consumers could be unaware of the entry conditions at the time of purchase. Under this agreement, Ticketmaster will more prominently feature terms and conditions consumers need to know when buying a paperless ticket."