The Oregon Department of Justice has released findings from a survey conducted among 344 residents, highlighting the importance of privacy for Oregonians. According to the survey, 80% of respondents consider privacy very important, with children's privacy emerging as the top concern. The survey also revealed that nearly three-quarters of participants were unaware of the new Oregon Consumer Privacy Act, which became effective on July 1, 2024.
Attorney General Ellen Rosenblum stated, “Oregon’s new consumer privacy law is a hidden gem no longer!” She emphasized the importance of understanding privacy rights during the holiday season and pointed to resources available on their webpage to help consumers comprehend their rights under this legislation.
The survey disclosed that over one-third of Oregonians experienced data breaches in the past year, while more than one in four reported fraudulent charges on bank accounts. Historically, U.S. residents have had limited control over personal data; however, Oregon's new law aims to empower consumers by allowing them to manage their data through specific requests such as obtaining lists of third parties purchasing their data or opting out of targeted advertising.
Rosenblum encouraged businesses to familiarize themselves with legal expectations regarding customer data treatment and urged parents and caregivers to be vigilant about protections for children under 13. Her initiative as president of the National Association of Attorneys General focuses on online safety for youth.
For further information about the law and detailed survey results, individuals can visit the DOJ website. The Antitrust, False Claims, and Privacy Section enforces relevant statutes including this act. Riley Research Associates conducted this survey and has been offering research services in Oregon for nearly thirty years.