NEW YORK (Legal Newsline) - The Masters golf tournament faces litigation over its use of the Facebook Pixel, which sends video clip viewers' information to the social media giant.
A lawsuit was filed April 22 in New York federal court against Augusta National, Inc. by plaintiffs Adam Labernik and Shane Doyle on behalf of all individuals who subscribed to the website https://masters.com/.
The website, operated by Augusta National, provides users with access to video content related to The Masters golf tournament. Subscribers can either create an account for exclusive video content or subscribe to the website's newsletter for email updates.
The complaint alleges that Augusta National did not disclose that subscribers' personally identifying information (PII) would be captured by the Meta Pixel used on the site and shared with Meta. This action allegedly exposes subscribers' PII to anyone with ordinary technical skills who receives that data.
The plaintiffs argue that Augusta National violated the Video Privacy Protection Act (VPPA), which prohibits video tape service providers from sharing PII. The lawsuit claims that harm occurs each time a subscriber's information is shared without their consent.
Mark Reich and others at Levi & Korsinsky represent the plaintiff.