Attorney General Jason Miyares of Virginia has released a teaser video for Ceasefire Virginia, a public awareness and media campaign aimed at addressing gang and violent criminal activities among young people. The video, which will be part of a digital campaign targeting YouTube and social media platforms, urges young individuals to refrain from engaging in violent activities and encourages them to report any plans of crime they come across.
The teaser video cleverly plays off the recent release of the highly anticipated Grand Theft Auto VI trailer, aiming to capture the attention of young individuals who may be interested in such games. Attorney General Miyares hopes that by utilizing popular culture references, the message of non-violence and community safety will resonate with the target audience.
Operation Ceasefire, announced by Attorney General Miyares in October 2022, is a comprehensive approach to tackling gun and gang violence. It involves prosecution and prevention, as well as the implementation of group violence intervention strategies and collaboration with local communities to reduce and prevent violent crimes.
Ceasefire Virginia serves as the public awareness media campaign for Operation Ceasefire, with a primary focus on communicating the real and lasting consequences of gun violence. The campaign will utilize various communication channels such as social media, television commercials, billboards, and other media forms to reach Virginians living in ceasefire cities.
Attorney General Miyares emphasized the importance of addressing the root causes of violence and creating a safer environment for all Virginians. He stated, "Ceasefire Virginia aims to educate and inform young people about the devastating consequences of gun violence. We want to empower them to make positive choices and to speak up if they see others planning to commit crime. By working together, we can build a safer future for our communities."
The Ceasefire Virginia teaser video can be viewed on the Office of the Attorney General's website.
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For further information or assistance, the Office of the Attorney General can be reached at (804) 786-2071. The Office also provides a Consumer Protection Hotline at (804) 786-2042 for any concerns related to consumer rights. The Victim Notification Program can be contacted at 1-800-370-0459, and the Office of Civil Rights can be reached at (804) 225-2292. To report Medicaid fraud, individuals can call 1-866-486-1971, and for Medicare fraud, the number is 1-800-HHS-TIPS (TTY: 1-800-377-4950).
With the release of the Ceasefire Virginia teaser video, Attorney General Miyares hopes to engage and inspire young individuals to choose a path free from violence and contribute to the overall safety and well-being of their communities.
To learn more, click on this link: https://www.oag.state.va.us/media-center/news-releases/2654-december-7-2023-attorney-general-miyares-releases-ceasefire-virginia-teaser-video-2