ST. LOUIS (Legal Newsline) — H&M is facing a class action alleging its "Conscious Choice" sustainable clothing line is not made from environmentally friendly materials as marketed.
Abraham Lizama and Marc Doten, on behalf of themselves and all others similarly situated, filed a complaint in the U.S. District Court for the Eastern District of Missouri against H&M Hennes & Mauritz LP alleging violation of Missouri's Merchandising Practices Act and other claims.
According to their class action, the plaintiffs purchased clothing products from H&M in Missouri and California during the class period. They allege that H&M is falsely marketing its "Conscious Choice" collection clothing line as sustainable clothing.
The plaintiffs allege the clothing line is not made from sustainable and environmentally friendly materials as advertised and is misleading consumers who have an interest in purchasing "green" products. They claim H&M representations about its Conscious Choice line are misleading, illegal and deceptive and that consumers looking for sustainable products would not purchase or pay a premium price for the products if they had known they were not made from environmentally friendly materials.
Specifically, the plaintiffs claim H&M's "recycled polyester" clothing is sourced from recycled polyethylene terephthalate bottles that were "mechanically recycled into polyester fiber" and that the "environmentally friendly" line of clothes actually contains a higher percentage of synthetics than its main collection of garments.
The plaintiffs and the class seek monetary relief of more than $5 million, interest, trial by jury and all other just relief. They are represented by Daniel Orlowsky of Orlowsky Law LLC in St. Louis and Adam Goffstein of Goffstein Law LLC in St. Louis,.
U.S. District Court for the Eastern District of Mississippi case number 4:22-CV-01170-RWS