DETROIT (Legal Newsline) - The National Wildlife Federation faces a class action lawsuit that says it gave away information about a subscriber to the Ranger Rick magazine.
Attorneys at The Miller Law Firm, Bursor & Fisher and Hedin Hall filed suit May 30 on behalf of a minor known as E.R., alleging violation of Michigan's Preservation of Personal Privacy Act. The suit says NWF rented, exchanged or otherwise disclose E.R.'s private reading information.
"To supplement its revenues, NWF rents, exchanges, or otherwise discloses its customers' information - including their full names, titles of publications subscribed to, and home addresses, as well as myriad other categories of individualized data and demographic information such as age, child's age, ethnicity, gender, homeowner status and income - to data aggregators, data appenders, data cooperatives and other third parties without the written consent of its customers," the suit says.
NWF "profits handsomely" from this practice, the suit says, while violating the rights afforded to customers by the PPPA.