LOS ANGELES (Legal Newsline) – Vivid Seats hides the true cost of tickets to events, a class action lawsuit claims.
Brent Dennard and his lawyers at Aegis Law Firm on April 25 sued the company in Orange County Superior Court, which removed the case to California federal court on May 27. The suit says Vivid Seats “lures” users of its website and mobile app by advertising artificially low ticket prices that don’t include fees added after selection.
“Only at checkout does Vivid for the first time list a total amount that includes hidden service and delivery fees – after consumers have already selected seats at a lower advertised price (that does not include fees), created a Vivid account or entered login credentials, entered credit card information and made the decision to buy,” the suit says.
Those fees are hidden in a separate link instead of being listed in an itemization of the ticket cost at checkout, the suit claims.
“Even if a customer does go through the additional effort of identifying and clicking on the pricing details link, many consumers, now invested in the decision to buy, nonetheless buy at the inflated price, even though that was not what they thought they had bargained for,” the suit says.