SAN FRANCISCO (Legal Newsline) - Bath and Body Works is now fighting a class action lawsuit over claims its products are "hydrating."
Carmen Perez and Andrea Brooks, on behalf of themselves and those similarly situated, filed a lawsuit on July 21 in the U.S. District Court for the Northern District of California against Bath and Body Works and L Brands for fraud, false advertising and other claims.
According to the complaint, both plaintiffs allege that Bath and Body Works and L Brands sell skin care products and to increase sales, they trick consumers by making false claims about the capabilities of their products by stating the products are "hydrating."
According to the plaintiffs, Bath and Body Works falsely represents that the hyaluronic acid, an ingredient in the products, “attracts and retains up to 1,000x its weight in water” to “instantly replenish moisture for smooth, hydrated skin” or “make skin look smoother and more supple.”
Bath and Body Works has profited enormously from their false marketing campaigns, while their customers are left with overpriced, ineffective skin care products, the suit claims.
Perez and Brooks seek compensatory and exemplary damages, attorney's fees and cost of suit. Perez and Brooks are represented by Seth A. Safier of Gutride Safier LLP.
U.S. District Court for the Northern District of California case number 5:21-cv-05606-SVK