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Don't believe Tide's 'plant-based' claim, lawsuit warns

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Saturday, November 23, 2024

Don't believe Tide's 'plant-based' claim, lawsuit warns

Federal Court
Tide

CHICAGO (Legal Newsline) – Procter & Gamble is scamming customers hoping to buy environmentally friendly laundry detergent, a new class action lawsuit says.

The case, filed Jan. 4 in Chicago federal court, says Tide’s plant-based claims on P&G’s PurClean line are false.

“(T)he product is made, in significant part, with cleaning aids derived from petroleum, leaving Plaintiff and members of the classes having paid a premium for a product that failed to provide the promised benefits,” the lawsuit says.

“In particular, the ‘cleaning aids’ utilized in the product are polyethyleneimines alkoxylated. These cleaning aids are derived from petroleum – not plants.”

The firm Mason Lietz & Klinger is pursuing the case.

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