NEW YORK (Legal Newsline) – A new lawsuit seeks damages because King’s Hawaiian rolls aren’t actually made in Hawaii.
Attorney Spencer Sheehan’s lawsuit follows others alleging customers are misled about the origin of products, like tortillas featuring the Mexican flag that are actually made in the U.S. and Mexican-style beer brewed in Europe.
The case against King’s Hawaiian, filed Dec. 25 in New York federal court, says the front label prominently states “HILO, HAWAII.”
“Coupled with the legitimate and non-misleading use of a company name – King’s Hawaiian – and the name of the food – Sweet Hawaiian Rolls – the front label statement of ‘HILO HAWAII’ causes consumers to believe the product is made in Hawaii,” the suit says.
The rolls are actually made in California, Sheehan claims. The rolls were originally made in Hilo but not any longer.
“Had plaintiff and class members known the truth, they would not have bought the product or would have paid less for them,” the suit says.