BROOKLYN, N.Y. (Legal Newsline) – Class action lawyers are taking aim at Under Armour’s RUSH fabric, which purportedly absorbs heat emitted from an athlete’s body and “converts it into infrared energy that is re-emitted back into the body.”
This claim is wrong, says a lawsuit filed Dec. 14 by Sheehan & Associates in New York federal court. Under Armour is calling its RUSH products a “fabric version of an infrared sauna.”
“However, it is false to claim that “Far Infrared” can achieve the effects claimed by Defendant,” the suit says.
“Human tissue is close to 70% water, which means it becomes opaque to infrared as the wavelength increased into the FIR.”
Plaintiff Jonathan Dill said he used the products but did not achieve the results promised by Under Armour.