BROOKLYN, N.Y. (Legal Newsline) – Expensive teeth whitening products are actually cheap lights that don’t offer the protection they promise, a class action lawsuit alleges.
Mintz & Gold filed its lawsuit Dec. 14 lawsuit against Snow Teeth Whitening, doing business as Snow Foresold and Foresold. Though the lights cost more than $100 more than comparable products, they are actually ineffective when it comes to dramatically improving on the whitening and antiseptic qualities of much cheaper options.
“Defendants have engaged in a wide-spread fraudulent scheme to deceive consumers into buying their teeth whitening products,” the lawsuit says.
“While Defendants unequivocally claim that their teeth whitening light delivers amazing results, independent lab testing proves that, in fact, their light does nothing to enhance their product’s purported ability to whiten teeth.”
A “red light” option can help protect against COVID-19 is a false claim made by the defendants, the suit says.
“(T)here are no studies suggesting that an overpriced blue or red LED light materially improve the antiseptic qualities of hydrogen peroxide,” the suit says.