LOS ANGELES (Legal Newsline) – Gap, Inc., has created a rewards program designed to entice, but ultimately let down, shoppers, a lawsuit says.
Attorneys at Carlson Lynch, representing Christian Kim, filed their lawsuit Dec. 18 in Los Angeles federal court. They say Gap is eliminating points accumulated by customers who use its retail credit cards, which are serviced by Synchrony Bank.
“Customers must meet stringent qualifications in order to continue to accumulate and sustain the rewards points, including keeping the credit accounts open, in good standing, and not more than two months past due,” the suit says.
“Meanwhile, based on Defendants’ publicly available marketing materials and disclosures regarding the credit card, Defendants cannot render accumulated rewards points expired as long as these qualifications are met.
“However, these representations are false because in certain undisclosed situations, such as upon the replacement of the credit cards due to loss, fraud or other reasons, Defendants take this unrelated event as an opportunity to wipe out customers’ accumulated rewards points.”