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Beware the 'extra power' claims from Duracell, lawsuit says

LEGAL NEWSLINE

Thursday, November 21, 2024

Beware the 'extra power' claims from Duracell, lawsuit says

Federal Court
Duracell

NEW YORK (Legal Newsline) – There is no “extra life” and “extra power” in Duracell’s size AA batteries, a new lawsuit alleges.

Sheehan & Associates, representing Robert Ferguson, sued the company Dec. 19 in New York federal court, claiming consumers are misled by claims made on the batteries’ packaging and marketing.

A disclaimer on the back of the packaging tells a different story than what’s on the front, the lawsuit says.

“Contrary to the front claims, the disclaimer tells consumers the disappointing truth – the product may have a longer life or provide extra power – but not both – only compared to Defendant’s Coppertop batteries,” the lawsuit says.

“Moreover, these limited ‘benefits’ only occur in an unspecified (read: small) ‘range of devices.’”

This disclaimer is too small to be deemed informative to consumers, the suit alleges.

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