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Saturday, November 2, 2024

Beware the 'extra power' claims from Duracell, lawsuit says

Federal Court
Duracell

NEW YORK (Legal Newsline) – There is no “extra life” and “extra power” in Duracell’s size AA batteries, a new lawsuit alleges.

Sheehan & Associates, representing Robert Ferguson, sued the company Dec. 19 in New York federal court, claiming consumers are misled by claims made on the batteries’ packaging and marketing.

A disclaimer on the back of the packaging tells a different story than what’s on the front, the lawsuit says.

“Contrary to the front claims, the disclaimer tells consumers the disappointing truth – the product may have a longer life or provide extra power – but not both – only compared to Defendant’s Coppertop batteries,” the lawsuit says.

“Moreover, these limited ‘benefits’ only occur in an unspecified (read: small) ‘range of devices.’”

This disclaimer is too small to be deemed informative to consumers, the suit alleges.

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