SAN FRANCISCO (Legal Newsline) – A class action lawsuit against Procter & Gamble says Pantene Pro-V Naturefusion shampoos and conditioners aren’t as natural as the company claims.
Reese LLP and Sheehan & Associates filed the lawsuit on behalf of Sean McGinty on Nov. 19 in California federal court. McGinty claims he bought the products because the word “nature” is in their titles.
The lawsuit contains a long list of ingredients that are “not natural,” like citric acid, Yellow 5 and sodium xylenesulfonate.
“By labelling the Products ‘NATURE’ or ‘natural’, Defendant deceives and misleads reasonable consumers,” the suit says.
“A reasonable consumer purchases the Products believing they are natural based on the Products’ labeling. However, a reasonable consumer would not deem the Products natural if that consumer knew that the ingredients contained in the Products are artificial/synthetic, highly processed and/or non-natural.”