NEW YORK (Legal Newsline) – After West Coast lawyers sued Ruffles over its cheddar and sour cream-flavored chips, a New York firm has now filed suit over its baked version with an identical theory.
Frito-Lay now faces at least two lawsuits over the chips over its flavors. The latest, filed Sept. 11, says the company shouldn’t call them cheddar and sour cream flavored and shouldn’t put a dollop of sour cream and a wedge of cheese on the bag.
“Consumers are misled by the Product’s representation as ‘Flavored’ because this gives them the impression that actual sour cream is the source of the flavor,” the lawsuit says.
“However, the Product’s sour cream flavor is provided by artificial flavor, in the form of synthetic diacetyl.”
Frito-Lay is fighting the California lawsuit, which says the company should have put “artificially flavored” on the front of the bags. The company says the suit is “a textbook example of a complaint unsupported by reasonable investigation…”