PROVIDENCE, R.I. (Legal Newsline) – The maker of dental care products with charcoal in them can’t prove they help customers, a June 22 class action says.
Chelsea Roussel filed the case in Rhode Island federal court against Pro Teeth Whitening Co. LTD, which manufactures a line of dental products containing activated charcoal. Claims that the products are safe on enamel, freshen breath and brightens discoloration can’t be verified, the suit says.
“Pro Teeth did not (and does not) possess the requisite evidence to substantiate its claims concerning the benefits and safety of its charcoal dentifrices, as such evidence did not exist at the times it made its claims,” the lawsuit says.
“Nor does it currently exist.”
The lawsuit points to dental journal articles that found no evidence charcoal helps mouths, with one worrying that it is a “marketing gimmick.”
Oklahoma City firm Federman & Sherwood is pursuing the case, along with Hultquist Law of Providence.