LOS ANGELES (Legal Newsline) - A Southern California man has sued GNC Holdings, Inc., over what he asserts is false advertising of an oil product.
Toby Brock launched a class action complaint against GNC and several others on Jan. 24 in the U.S. District Court for the Central District of California. At issue of the litigation is GNC’s Vitamin E Skin Oil.
The lawsuit claims that the product is not Vitamin E oil, its front label notwithstanding.
“It is mostly a vegetable oil used for cooking called Safflower oil masquerading as Vitamin E oil,” it says. “Safflower oil does not deliver the cosmetic benefits of Vitamin E oil. GNC’s false and deceptive Vitamin E skin oil label misleads and shortchanges consumers and creates a competitive advantage over other competitors, large and small, who play by the rules. Reasonable consumers do not expect mostly safflower oil in a Product labeled and advertised as Vitamin E skin oil.”
The suit demands GNC stop from labeling and advertising the product.
The Clarkson Law Firm in Los Angeles is representing Brock and his fellow class members.
U.S. District Court for the Central District of California Case No. 2:20-cv-00785