LOS ANGELES (Legal Newsline) – A California consumer alleges the producers of Fairlife dairy products are scamming consumers with false representations of humane animal treatment.
Marleny Olivo, individually and on behalf of all others similarly situated, filed a complaint on Sept. 25 in the U.S. District Court for the Central District of California against The Coca-Cola Co. and FairLife LLC alleging violation of the California Consumer Legal Remedies Act, the Unfair Competition Law, False Advertising Law, breach of express warranty, breach of implied warranty, common law fraud, negligent misrepresentation and unjust enrichment.
The suit states FairLife is advertised as dairy milk that is produced in safe and humane conditions for the cows. The plaintiff alleges she paid a premium for the defendants' goods believing her money was going to a company that values the treatment of its animals. The plaintiff alleges the defendants' representations are false as their cows are not given any special level of care and its flagship farm has had reports of animal abuse.
The plaintiff alleges she and other consumers have been "scammed" by the defendants' false representations.
The plaintiff is seeking trial by jury, attorneys' fees, court costs, interest and just relief. The plaintiff is represented by Benjamin Heikali and Joshua Nassir of Faruqi & Faruqi LLP in Los Angeles.
U.S. District Court for the Central District of California case number 2:19-cv-08302