PHOENIX (Legal Newsline) — Arizona Attorney General Mark Brnovich recently announced he is suing DIY Neurocare of America LLC, a company based in Arizona, and CEO Lyle Day, for allegedly refusing requests from elderly consumers for refunds after they bought LED light systems meant to treat symptoms of peripheral neuropathy and other ailments.
DIY Neurocare allegedly sells the LED light systems for roughly $4,000 each and says they come with a “no risk 100 percent money back guarantee.” In advertisements that Brnovich says are deceptive, the company tells consumers that if they do not see improvements in their systems after 12 months of trying the product, DIY Neurocare will provide a refund.
According to Brnovich, the company has not issued any refunds that it promised. Purported conduct of this nature violates the Arizona Consumer Fraud Act.
Brnovich’s office seeks civil penalties, consumer restitution, injunctive relief and attorney fees.