Consumer alleges V8 Splash is falsely advertised in California

By Noddy A. Fernandez | Apr 13, 2018

LOS ANGELES (Legal Newsline) – The maker of V8 Splash is alleged to have failed to disclose that the drinks contained artificial flavoring.

Hortense Sims, on behalf of herself and all others similarly situated, filed a complaint on April 2 in the U.S. District Court for the Central District of California against Campbell Soup Co.  and Y&R over alleged violation of California's Consumers Legal Remedies Act, Unfair Competition Law and False Advertising Law.

According to the complaint, the plaintiff alleges that Campbell's V8 Splash products are falsely advertised in the state of California. She alleges the drinks contain less than 2 percent of the juice the products are named for and that they are mostly water and corn syrup. She also alleges Campbell's conceals the fact the drinks are artificially flavored.

The suit states defendant Y&R is the advertising agency responsible for the labeling and advertising of V8 Splash.

As a result, Sims claims she and class members lost money because they paid a price premium for a product that contained undisclosed artificial flavors. 

The plaintiff holds Campbell Soup Co. and Y&R responsible because the defendant allegedly failed to label the products in accordance with federal and state labeling regulations and omitting the required information that the products contain artificial flavoring.

The plaintiff requests a trial by jury and seeks judgment for punitive damages, order requiring the defendants to conduct corrective advertising, attorney fees, costs and such other and further relief as the court may deem just, equitable, or proper. She is represented by Ronald A. Marron and Michael T. Houchin of Law Offices of Ronald A. Marron in San Diego.

U.S. District Court for the Central District of California Case number 5:18-cv-00668-PSG-SP

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Law Offices of Ronald A. Marron U.S. District Court - Central District of California

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