WASHINGTON (Legal Newsline) — The Federal Trade Commission (FTC) announced March 23 that it has filed a complaint and motion for preliminary injunction in federal court against Alliance Security Inc., a home security installation company, and its founder, for allegedly using telemarketing to call millions of numbers registered on the National Do Not Call (DNC) Registry.

According to allegations, Alliance and CEO Jasjit “Jay” Gotra have routinely violated the Telemarketing Sales Rule (TSR). When the company previously operated under the name Versatile Marketing Solutions Inc., they settled TSR violation allegations in 2014. The FTC alleges, however, that Alliance and Gotra failed to comply with the settlement.

“Defendants Alliance and Gotra have shown a blatant disregard for the law and consumers’ privacy rights,” Tom Pahl, acting director of the FTC’s Bureau of Consumer Protection, said in a statement. “This case reflects the FTC’s sustained law enforcement work to protect consumers’ privacy from abusive calls and illegal credit inquiries.”

The case is ongoing. Alliance has also operated under the names VMS Alarms, VMS, Alliance Security, Alliance Home Protection and AH Protection.

The FTC voted 2-0 to authorize the complaint and approve the proposed consent decree.

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