LOS ANGELES (Legal Newsline) – A consumer has filed a class-action suit over claims that a brand of children's sunscreen does not offer the coverage it advertises.
Kelly Keskinen filed a complaint on behalf of herself and all others similarly situated on Oct. 23 in the U.S. District Court for the Central District of California against Edgewell Personal Care Co., Edgewell Personal Care LLC, Edgewell Personal Care Brands LLC, Playtex Products LLC and Sun Pharmaceuticals LLC citing California's Unfair Competition Law and other counts.
According to the complaint, the defendants' Banana Boat Kids MAX Protect & Play Sunscreen has an advertised sun protection factor (SPF) of 100. The plaintiff alleges the product's SPF rating is actually in the 20s and that she was misled into paying a higher premium for the product. She alleges an independent lab indicated that the product's SPF is 24.
The plaintiffs hold Edgewell Personal Care Co., Edgewell Personal Care LLC, Edgewell Personal Care Brands LLC, Playtex Products LLC and Sun Pharmaceuticals LLC responsible because the defendants allegedly misled consumers into purchasing "drastically overpriced" products.
The plaintiffs request a trial by jury and seek judgment against the defendants for damages, certify class action, appoint class representative and counsel, injunctive and declaratory relief, attorneys’ fees and costs, and further relief as the court deems just. She is represented by Marc L. Godino of Glancy Prongay and Murray LLP in Los Angeles and Kevin Landau, Brett Cebulash and Miles Greaves of Taus, Cebulash and Landau LLP in New York.
U.S. District Court for the Central District of California case number 17-C-07721