Maine (Legal Newsline) — Maine Attorney General Janet T. Mills announced Feb.
22 that her office and the Federal Trade Commission (FTC) have filed a complaint
against nine defendants for an allegedly deceptive campaign to sell health
supplements in violation of both state and federal laws.
defendants sold two products that are the subject of the lawsuit – Flexiprin
for joint health and Cogniprin for memory improvement. The defendants allegedly
used deceptive business practices during the advertising, marketing,
distribution and sale of these products. According to the lawsuit, the
defendants lied about the efficacy and testing of their products. Additionally,
the defendants purportedly enrolled consumers in hard-to-get-out-of automatic
monthly payment plans.
“This scheme misled people into thinking they were getting
medically proven products to improve their memory and joint health,” Mills said. “The defendants’ products appealed to vulnerable
populations who had memory issues and pain and who were taken advantage of by
fine print that was not fully disclosed. Consumers also were misled about the
true costs of the products and how they could get their money back. These
products offered false promises based on false advertising. These companies fleeced
Americans of millions of dollars. We appreciate the assistance and cooperation
of the FTC in bringing this campaign of deception to an end.”
defendants have agreed to settlements. More than $500,000 total in
monetary judgments have been proposed.