(Legal Newsline) – New York Attorney General Eric T. Schneiderman announced
Feb. 22 that The International Women’s Leadership Association (IWLA) has agreed to
settle allegations that it misrepresented the methods it used to select
recipients for a business networking program.
to Schneiderman’s office, IWLA marketed its business networking program as
exclusive and made it seem as though it reviewed a recipient’s education,
employment history, and contributions to her friends, family and neighborhood
community prior to receiving a solicitation.
Schneiderman said this was
untrue and that the IWLA sent the solicitation to 7 million women across
the United States. More than 100,000 New York consumers responded to the
“Mass email solicitations cannot be used as a proxy for
deceptive marketing practices,” Schneiderman said. “Honesty and transparency are the hallmarks of consumer protection and
those same principles must be upheld online.”
to change its business practices. A $200,000 penalty has been suspended due to
the financial condition of the company. Handling the case for New York was
Bureau of Internet and Technology deputy bureau chief Clark Russell, under the
supervision of bureau chief Kathleen McGee.