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Thursday, November 21, 2024

Truth in advertising 'enforcer' sues Conagra over 'butter' cooking spray

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TAMPA, Fla. (Legal Newsline) — A Florida consumer is suing Conagra, alleging misleading advertising, fraud by inducement, negligent misrepresentation and fraud by concealment.

TruthInAdvertisingEnforcers.com, which is registered to Gerald Collette of Pasco County, Florida, filed a complaint Feb. 6 in U.S. District Court for the Middle District of Florida against Conagra Brands Inc., alleging the defendant obtained profit through unfair or deceptive trade or commerce.

According to the complaint, the plaintiff was harmed by Conagra's unfair business practice of enticing consumers to purchase its cooking spray products by prominently displaying the word "butter" on its labeling, and an inconspicuous "flavored" written in fine print when the cooking spray does not contain butter in its ingredients.

The plaintiff alleges Conagra failed to sufficiently disclose that its products do not contain butter, and caused consumers to pay a high price for a product they thought contains premium ingredients.

Collette seeks trial by jury, judgment for the court to find the defendant liable to the plaintiff, and waives any claim to any nominal, compensatory or statutory damages. The plaintiff representing himself.

U.S. District Court for the Middle District of Florida Case number 17-cv-00280

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