N.J. (Legal Newsline) — New Jersey Attorney General Christopher S. Porrino
announced Feb. 1 that Advance Stores Company Inc., an automotive parts and
accessories retailer, will pay $69,000 and reform its business practices after
allegations of price violations.
“Consumers should not have to worry whether the price
advertised for merchandise is actually the price they pay,” Porrino said. “Settlements such as this make it more likely that when
consumers visit an auto parts store they will get what they pay for at the
to allegations, seven company stories, doing business as “Advance Auto Parts,”
sold products at prices higher than what was listed at the point of display.
These products would purportedly have a listed price, but consumers would
actually be charged a different and higher price when they got to the register.
“It’s vital that we hold merchants accountable for the accuracy
of the pricing in their stores,” said Steve Lee, director of the Division
of Consumer Affairs. “The division is committed to taking
action whenever necessary and sending a message that deceptive conduct will not
attorney general Russell M. Smith Jr. in the Consumer Fraud Prosecution Section
of the Division of Law handled the case for New Jersey.