BOSTON (Legal Newsline) —
Massachusetts Attorney General Maura Healey announced Dec. 19 that Mosquito
Shield LLC has agreed to change its advertising practices and pay penalties after
allegations of misrepresenting the potentially harmful effect of its products.
The company’s franchisees in Wilmington, Hanover and
Westfield were involved in the settlement. Healey’s office filed an
assurance of discontinuance Dec. 15 against Rowecor Inc., operating as
Mosquito Shield of the South Shore in Hanover; Lester Oakley LLC, operating as
Mosquito Shield of Western Massachusetts in Westfield; and Barrier Corp.,
operating as Mosquito Shield of the North Shore in Wilmington.
Under the terms of the
agreement, the defendants must refrain from using the terms “pet friendly,”
“kid friendly,” and “environmentally friendly” in advertisements. According to
studies, pesticides sprayed on home properties can cause neurological and
oncological risks to humans and animals.
“Homeowners should have the
facts they need to make informed decisions about the potential risks to the
environment and public health associated with spraying pesticides in their
yards,” Healey said. “Through this enforcement action, these companies will be
required to take measures to protect consumers and accurately portray the
potential risks of their pesticide spraying services.”
Assistant Attorney General
Andrew Goldberg, of Healey’s Environmental Protection Division, handled the
case for the state.