(Legal Newsline) — The Federal Trade Commission (FTC) announced a
settlement Dec. 20 with Turn Inc., a Redwood City, California-based company that
enables sellers to target digital advertisements to consumers.
settlement resolves allegations that the company deceived consumers by tracking
them online and through their mobile applications. According to the FTC, this
includes tracking individuals who had taken steps to opt out of such tracking.
tracked millions of consumers online and through mobile apps even if they had
taken steps to block or limit tracking,” said Jessica Rich, director of the
FTC’s Bureau of Consumer Protection. “The FTC’s order will ensure the company honors consumers’ privacy choices.”
of targeted advertisements. Turn allegedly represented to consumers that opting
out could be done by using their web browser’s settings to block or limit
cookies. The FTC charged, however, that the company used special identifiers to
track millions of Verizon consumers even after they had blocked or deleted
cookies from websites.
As per the
settlement agreement, Turn can no longer misrepresent the extent of its online
tracking or the ability of users to limit the company’s use of their data.
voted 3-0 to accept the consent agreement.