ROCHESTER, N.Y. (Legal Newsline) — New York Attorney General Eric T. Schneiderman announced Dec. 1 that York Furniture Inc. will pay $10,000 after allegations it engaged in deceptive acts and made false statements in advertisements.

 

According to Schneiderman, the company advertised a warehouse closing sale despite never planning to actually close the warehouse. On July 12, the company started to advertise a five-day, going-out-of-business sale in the town of Henrietta and surrounding regions.

 

Companies that plan to conduct close-of-business sales must obtain a specific license under New York law. The rule was enacted to prevent companies from deceiving consumers about the circumstances for a sale. According to Schneiderman, York Furniture failed to obtain the license. The company also allegedly continued the sale for three months, long after the five days it advertised the sale would last.

 

“This settlement should serve as a warning to businesses out there that attempt to deceive and manipulate the public,” Schneiderman said. “Business owners who use dishonest practices will be held fully accountable.”

 

Assistant attorney general Benjamin Bruce in the Rochester Regional Office handled the case for New York.

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