PHOENIX (Legal Newsline) — Arizona Attorney General Mark
Brnovich announced a lawsuit Oct. 14 against Phoenix-based Arch Vacations Inc.
and its president, Darlene Ziebell, alleging violations of the Arizona
Consumer Fraud Act.
According to Brnovich’s office, the defendants
used deceptive sales tactics to convince consumers to buy vacation packages.
They allegedly used telemarketing to sell “Arch Travel certificates,”
which they said would “lock in”
the price of a vacation. Brnovich argues, however, that consumers actually had
to pay significantly more in costs and fees.
Brnovich also says the defendants did not disclose important
facts about redeeming the certificates, including that the defendants could
wait until a day before departure date to confirm reservations. In some cases,
according to the lawsuit, consumers who purchased the certificates were not
able to take their vacation because the defendants failed to make travel
Brnovich’s office seeks injunctive relief,
consumer restitution, civil penalties, disgorgement of profits and the costs of
Assistant attorney general Evan Daniels is handling the matter
for the state of Arizona.