NEW YORK (Legal Newsline) — Total Tan Inc. has agreed to settle
allegations of making misleading health claims about its products and services,
New York Attorney General Eric T. Schneiderman has announced.
Total Tan operates 25 locations across upstate New York, providing
indoor tanning services. Indoor tanning increases the risk of melanoma, the
deadliest form of skin cancer. Despite this, Total Tan’s website allegedly
downplayed inherent risks of indoor tanning, stating, “the risks associated
with UV light have been overstated and the benefits ignored.” In addition to
these claims, the company also purportedly advertised indoor tanning had
health benefits like helping prevent an array of diseases. Schneiderman’s
office alleged that these claims are unsupported.
“Today’s agreement is part of our continuing efforts to
protect consumers from the documented skin cancer risks of indoor tanning,” Schneiderman
said. “I am especially concerned with rising cancer rates associated with
indoor tanning, particularly for young people.
Advertising and marketing cannot be used as a tool to confuse and
endanger New York consumers.”
Total Tan agreed to pay $5,000 per day for any future
misleading advertising related to health. It also agreed to $500 in fines for
any future violations of New York tanning laws.