WASHINGTON (Legal Newsline) – The Federal Trade Commission (FTC)
announced a settlement with Very Incognito Technologies Inc., which does
business as Vipvape, after allegations of deceiving consumers about
participation in the East-Asia Pacific Economic Cooperation (APEC) Cross-Border
Privacy Rules (CBRP) system.
According to the FTC, Vipvape claimed to be a part of the
system on its website, but companies that seek to participate in the system
must undergo certain reviews for certification, which Vipvape allegedly failed
“We are committed to vigorously enforcing cross-border
privacy commitments,” FTC Chairwoman Edith Ramirez said. “Consumers should be
able to rely on a company’s claim that it is a certified participant in an
international program designed to protect their personal information.”
The FTC claims that Vipvape’s alleged deception represents a
violation of the FTC Act.
Under the terms of the settlement, Vipvape can no longer
misrepresent its participation, membership or certification in any privacy or
security program sponsored by a government or self-regulatory organization.
The FTC voted 3-0 to issue the administrative complaint and
accept the consent agreement.