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Tuesday, October 15, 2019

Aspen Dental Management to pay settlement amid false advertising claims

By Emily Moore | Nov 13, 2015

INDIANAPOLIS, Ind. (Legal Newsline) – Indiana Attorney General Greg Zoeller announced that a settlement has been reached with Aspen Dental Management after a suit was filed following 73 consumer complaints in Indiana about false advertising and unfair promotion tactics.

The lawsuit alleges that Aspen marketed free or discounted denture consultations, dentures, exams and X-rays at practices in Indiana and did not disclose limitations and qualifications. Aspen also allegedly offers interest-free payment plans through third-party creditors without disclosing limitations and qualifications under the lending agreements. The company agreed to reform advertising techniques.

“Misleading customers about the true cost of dental services is deceptive and unlawful, and this behavior placed unanticipated financial burden on Hoosiers, many of which were senior citizens,” Zoeller said. “Today’s settlement will protect customers of Aspen Dental branded practices in Indiana and help ensure they have full information before making decisions about costly procedures.”

Affected Customers will receive a total of $15,000 in restitution. Aspen Dental Management will pay a total of $95,000 under the settlement. Affected customers will receive $15,000 from the settlement.

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